Born in the Swiss Alps
CAPRANEA was born in the mountains of Graubünden, home to the majestic ibex (lat. Capra ibex). Light-footed, agile and self-confident, the ibex is found in small herds and is constantly on the move. Anyone who experiences its alpine mastery is also fascinated by its elegance and beauty.
Capranea harnesses this inspiration to create products with an exciting interplay of technical superiority and design, nuanced by color and fabric mixing that defines who we are. This allows you to seamlessly transition from the Alps to the streets in style.
“Mountains are not Stadiums where I satisfy my ambition to achieve, they are the cathedrals where I practice my religion.”
A Swiss Development
All CAPRANEA products originate in Switzerland. From the design through to the finished prototype, we develop our products at home. Material acquisition is fully controlled from Switzerland. This process is made possible by our long-standing relationships with our suppliers.
Our production is largely carried out by hand in Europe. The geographic as well as cultural proximity to our producers is a major advantage for development, and quality. Our largest manufacturing partner is one of the leading manufacturers of functional textiles and innovation in Europe.
Design
Cut
To begin with, we set the course for a sustainable product cycle. A well thought-out selection of materials, their placement, and cutting pattern allow for controlled and resource-efficient processing. All CAPRANEA designs have their origins in Switzerland. From the drawings, to the digital cutting data, through to the finished prototype, CAPRANEA develops its products here in Switzerland.
Surplus material is a big problem in the textile business. Thanks to our many years of collaboration with Petratex lda, (petratex.com) we had the opportunity, early on, to store our materials and components in a quality-oriented way. Around 20% of materials used in production are taken from our warehouse, and we ensure we use resources efficiently.
Color
Colour plays an important role in sustainability. We deliberately do not follow any trends. Our colour concept, like our brand, stands alone, and timeless, in its own space. Self-confident. Seasonal colour themes are deliberately side-stepped. Colour concepts are synchronised – and this is how last winter’s themes meld into the new collection. Classic, simple, timeless, attractive.
Material
All material procurement is controlled entirely from Switzerland. We chose materials based on longevity, origin, recyclability, and equipment. The main focus is on longevity and recyclability. We firmly believe that a long service life is central to sustainability.
Manufacturing
Most of our production is done by hand in Europe. Geographical and cultural proximity to our producers is a key advantage in terms of development, reaction speed and last but not least, quality.
Thanks to the development of CAPRANEA and our intensive and close cooperation with our suppliers, over the years we been able to bring our products to a level of excellence that is second to none.
We only produce on pre-order. This means that our finished product warehouses stand mostly empty of the majority of our designs. Thus, no burdensome overstock is generated, which has a beneficial impact not only on our environment, but also economically.
Repair Service
We are proud to offer repair support of all our products. How we stock our materials, multi-year design strategies, and the proximity to our main manufacturing partner, make it possible for us to restore both older and newer garments if needed. If you have a broken zipper, or some fabric is torn, we will repair it for you as economically and sustainability as possible. Please contact your local specialty retailer to start the process.
Bonded Down Chambers
Down is extremely warm and light, making it a popular and natural insulating material. CAPRANEA utilizes best in class manufacturing techniques that include bonded down chambers, that stretch, to create a wearing experience that is 100% comfortable and warm no matter the conditions.
Sustainability
Every phase of our product life cycle is continuously reviewed for opportunities to reduce our footprint. Careful material selection, placement, precise pattern cutting, factory country of origin, and repair support, all play an important role in the sustainable development of product.
We are constantly looking for ways to reduce our carbon footprint, whether it’s the fabrics we select, where and how we manufacture, where, when, and if we need to travel and how we transport our goods are just some of the factors we consider. The entire way we build our products says a lot about who we are, and we are women and men who love the outdoors, the mountains, and our environment.
